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June 8, 2020 - Online Engagement Strategies
A key component in any organization's vitality--including churches--is its ability to be flexible and attentive to the "signs of the times" in order to adapt quickly to incremental or sudden environmental change. Senior pastor at Indianola First United Methodist Church, Rev. Trey Skaggs shares how in collaboration with his church's staff and leadership team, Indianola First UMC shifted their worship strategy to focus on online engagement. Click here to read more.
Guidelines for Measuring Engagement
- Numbers, whether good or bad, can help gauge what is working (or not), and should be your greatest motivator – driving you to greater action, prayer, humility, visioning and innovation – helping you to dream “what’s next.” Find guidelines for tracking online attendance for VitalSigns Reporting here
Using Engagement data to Generate Growth
- If you want your church to grow online, move beyond just trying to attract people — start engaging and responding to them. Don’t just count how many people showed up online. Engage and respond to new “guests” and help them take the next steps in their faith journey. Viewers watch (passive); engagers participate (active). Making disciples of Jesus Christ for the transformation of the world, is the win. Learn more here
Tips and Tools to Help Navigate Through This Challenging Time
- An organization’s survival in the weeks and months to come depends far more on radical innovation than on tactical cutbacks. This will mean iterating and experimenting very quickly in the coming weeks. We must all commit to learning and adapting (some experiments will be more successful than others) as we continue building trust with one another to discern together how to advance the kingdom in a completely changed environment. Learn more here